The Fall of Guest Blogging & Rise of Ghostwriting

Posted by Nath Martyn on February 26, 2014 in Ghostwriting |

By now anyone with their ear to the ground would have heard writers and SEOs heralding the decay and fall of guest blogging.

What was once a respectable way for bloggers to increase their authority on a topic, or for those who manage a blog to have regular articles posted when they hadn’t the time to write themselves, has become another area largely dominated by spammers.

For a number of years Google has been trying to get people to steer away from low-quality guest blogging for the sake of links, emphasising the distinction between high quality guest posts and spammy posts. Unfortunately it seems not enough people listened and Google’s head of webspam, Matt Cutts, recently reiterated that they are paying more and more attention to the quality of guest blogs and bloggers.

While guest blogging has not yet been completely ruled out, there is growing scepticism regarding the quality of guest blogs and Matt Cutts has strongly advised that no one relies entirely on guest blogs.

For some this may not prove to be too much of a problem. They’ll supplement their blogs with some of their own articles and simply ensure those who do guest blog are authoritative and writing on a topic relevant to their blog.

Some people just don’t have the time while managing their business, or they may not have the knack for regularly sprouting out decent articles. This is where ghost-writing comes in to play.

Ghost-writing is when a writer creates content or an article on behalf of someone else, selling them not just the content but the right to it – the publisher is the one who takes ownership of this content.

This means people who currently own high traffic blogs could outsource their articles as before, but they will be listed as the author. This has already been happening, just not on a large or noticeable scale. It’s legit and Google will recognise such articles as having been written by the blog owner, not as a guest post.

If you’re in need of articles written for your blog that you can take complete ownership of, talk to a copy-writer that offers ghost-writing services to see what they can do for you.

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